Overview
We are seeking a skilled Digital Performance Marketer to join our team on a remote contract basis. This role involves taking ownership of SEO and paid search activities to enhance digital performance across several international markets. You will collaborate with a dynamic marketing team to improve campaign outcomes, drive inbound leads, and support the organization's growth goals.
Responsibilities
- Audit, refine and execute SEO and paid search strategies across multiple international markets.
- Manage and optimise Google Ads and Microsoft Advertising campaigns to maximise return on investment.
- Oversee external PPC agencies, ensuring campaign performance meets agreed objectives and best practice standards.
- Analyse campaign performance, identify opportunities for optimisation and provide data-driven recommendations.
- Monitor key marketing KPIs and produce insightful reporting to support business decisions.
- Develop and document SEO and paid search best practices for wider marketing teams.
- Deliver training sessions and workshops to improve digital marketing capability across the business.
- Collaborate closely with stakeholders across marketing to support business growth through digital performance.
Requirements
- 5+ years' experience in digital performance marketing with a strong track record of delivering measurable results.
- Strong expertise in technical SEO, on-page optimisation, keyword research, content strategy and link building.
- Experience optimising content for AI-driven search and Generative Engine Optimisation (GEO).
- Hands-on experience managing Google Ads and Microsoft Advertising campaigns.
- Previous experience managing external PPC agencies or digital marketing partners.
- Excellent analytical skills with the ability to interpret performance data and translate insights into actionable improvements.
- Fluent in English and possess additional European language skills (German, Dutch or French).
- Experience using tools such as Google Analytics 4, Google Search Console, Ahrefs and website optimisation platforms.