Overview
The Founding GTM Lead will play a pivotal role in a fast-growing health-tech scale-up, focusing on taking one of the company's flagship products from concept to market. Working remotely, the contractor will develop and implement the go-to-market strategy, design an automated sales funnel, and secure initial customers. This position is ideal for a self-starter with a proven track record in driving revenue in SaaS environments and experience in health tech or regulated industries.
Responsibilities
- Build the go-to-market strategy for the flagship product from scratch.
- Design and implement an automated sales funnel, including outreach and closing strategies.
- Land the first external customers for the product.
- Support sales efforts for potential additional products as needed.
Requirements
- Proven experience in taking products from zero to one, with a focus on revenue generation.
- Strong hands-on experience in building AI-driven or automated outreach and sales cycles.
- Demonstrated ability to create SaaS product narratives and positioning from scratch.
- Experience in health tech or regulated industries is a plus.