Overview
The Senior Digital Marketing Analyst contract role is an opportunity to drive transformation in digital experience and enhance paid campaign performance for a rapidly growing B2B SaaS organization. This position requires the analyst to partner closely with the digital team, focusing on measuring performance across the digital journey and utilizing data to provide insights that improve buyer experiences and support pipeline growth. The analyst will leverage AI tools to accelerate their analysis and understanding of market dynamics.
Responsibilities
- Own executive dashboards and KPI frameworks to enhance performance measurement.
- Analyze the full digital journey, identifying friction points and high-intent behaviors.
- Generate actionable insights and recommendations to improve digital marketing strategies.
- Monitor AI-driven search performance and measure the impact of structured content.
- Audit and enhance tracking and tagging for accurate data collection.
- Design and implement A/B testing programs to optimize performance.
- Use AI tools for enhanced analytics and insight generation.
Requirements
- Strong experience in B2B marketing, preferably in a SaaS environment.
- Proficiency with GA4, GTM, HubSpot, Salesforce, and business intelligence tools.
- In-depth knowledge of digital attribution across various channels.
- Ability to convert complex data into executive-ready insights.
- Experience in improving tracking for scalable data collection.
- Familiarity with SEO and trends in AI-driven search.
- Comfort with AI tools like Claude and ChatGPT in analytics work.
- Strategic mindset with strong communication skills to drive cross-functional influence.