Overview
The Senior Digital Marketing Analyst role is designed for a professional who will enhance the digital experience and optimize paid campaign performance for a rapidly expanding B2B SaaS company. This contractor will collaborate closely with the digital team to analyze user behaviors, identify opportunities for improvement, and deliver strategic insights that drive business growth. The position emphasizes the use of AI tools and methodologies to generate insights and measure the effectiveness of various digital marketing efforts.
Responsibilities
- Own the measurement and understanding of performance across the entire digital journey including web, paid content, and conversion.
- Develop executive dashboards and KPI frameworks to communicate insights.
- Analyze buyer behavior, identifying friction points and high-intent actions.
- Utilize AI-assisted workflows to enhance data analysis and insight generation.
- Monitor the business's visibility in AI-driven search results and assess the impact of discoverability efforts.
- Audit and improve tracking and tagging for accurate data collection.
- Design and operationalize A/B testing and experimentation programs.
- Use data insights to recommend actions that enhance the buyer experience and drive pipeline growth.
Requirements
- Strong B2B digital marketing experience, preferably in a SaaS environment.
- Hands-on expertise with GA4, GTM, HubSpot, Salesforce, and BI tools like Power BI or Tableau.
- Proven knowledge of digital attribution and measuring performance across digital channels.
- Ability to translate complex data into actionable insights and executive-ready dashboards.
- Experience in improving tracking and tagging for robust data collection.
- Familiarity with SEO principles and AI-driven search methodologies.
- Comfortable using AI tools like Claude and ChatGPT for analytical tasks.
- Strategic mindset with the ability to communicate effectively across teams.