Overview
The Marketing Transformation Director will lead a comprehensive transformation program for a global SaaS business, focusing on the integration of an AI-first approach within the marketing function. This position involves significant stakeholder engagement to redefine roles, drive strategic initiatives, and implement new systems and operating models. The director will manage the transformation from inception to realization of measurable benefits, ensuring the marketing department evolves to effectively leverage modern technologies.
Responsibilities
- Lead the end-to-end transformation of the marketing function.
- Engage with stakeholders to define roles and identify areas for change.
- Develop and implement a vision and strategy for marketing transformation.
- Manage the integration of AI tools into marketing operations.
- Oversee the delivery of measurable value and benefits from the transformation.
- Utilize knowledge of the modern marketing technology stack to guide decisions.
- Ensure alignment with organizational goals throughout the transformation process.
Requirements
- Proven experience in transforming marketing departments at scale.
- Deep understanding of modern marketing technology, including systems like Marketo.
- Demonstrated ability to implement an AI-first approach in marketing.
- Experience working within a SaaS business environment.
- Strong project management skills and stakeholder engagement capabilities.
- Ability to deliver measurable value from complex transformation initiatives.