Overview
As a Social Listening & SEO Consultant, you will play a pivotal role in enhancing a well-established insights and research organization's digital analytics capability. Working part-time, you will leverage your expertise in social listening to provide clients with insights into customer behavior and brand perception. Collaborating with the research team, you will deliver actionable recommendations and help shape the integration of digital analytics into broader insights programs.
Responsibilities
- Lead social listening projects using Brandwatch to uncover customer and brand insights.
- Analyse online conversations and sentiment to identify key behavioural trends.
- Deliver actionable insights to support client research and pre-launch initiatives.
- Integrate social listening with broader insight programmes in collaboration with the research team.
- Help develop and embed digital analytics capabilities within the organisation.
- Provide clear reporting and recommendations to support client-facing insight delivery.
Requirements
- Strong hands-on experience with social listening platforms, ideally Brandwatch.
- Proven ability to analyse and interpret online consumer behaviour data.
- Experience delivering actionable insights for brands and commercial stakeholders.
- Understanding of customer research methodologies and insight generation.
- Knowledge of search analytics and SEO data would be highly beneficial.
- Ability to work independently within a consultancy or agency environment.