Overview
We are seeking an experienced CRM Migration Consultant with expertise in Bloomreach and Klaviyo to support a major retail and eCommerce transformation project. In this role, you will collaborate with CRM, data, and technology teams to facilitate the migration of a complex CRM ecosystem while shaping future customer engagement and data strategy. This position offers the opportunity to significantly influence customer communications at scale in a dynamic consulting environment.
Responsibilities
- Lead the CRM discovery phase for migrating from Bloomreach to Klaviyo, translating existing campaign functionality into future-state requirements.
- Define CRM, data, and event-tracking requirements; collaborate with technical stakeholders to ensure successful implementation.
- Review existing segmentation, customer profiles, data structures, and marketing automation workflows to determine migration priorities.
- Build and configure Klaviyo campaigns, customer journeys, templates, segments, and automated flows.
- Support integration planning and QA activities across customer data sources and marketing technology platforms.
- Provide best-practice guidance on CRM architecture, campaign design, data modeling, and lifecycle marketing execution.
Requirements
- Strong hands-on experience with Bloomreach and Klaviyo in CRM, lifecycle marketing, or marketing automation roles.
- Proven ability to assess complex Bloomreach implementations and translate requirements into scalable Klaviyo solutions.
- Experience in building customer segments, automated journeys, triggered campaigns, and CRM reporting frameworks.
- Comfortable defining event-tracking requirements and collaborating closely with data and engineering teams.
- Experience testing and validating CRM data integrations and marketing automation workflows.
- Ability to manage stakeholders, gather requirements, and convey technical concepts to non-technical audiences.
- Experience within retail or eCommerce environments is essential; familiarity with Customer.io is advantageous.