Overview
We are seeking an experienced Digital Performance Marketer for a contract role that offers the chance to significantly enhance digital marketing performance across international markets. In this hands-on position, you will collaborate with a dynamic marketing team to optimize SEO and paid search efforts, drive campaign performance, and support our growth objectives. This remote role is designed for a professional who can quickly take ownership of strategic initiatives and guide regional teams in executing effective campaigns.
Responsibilities
- Audit, refine and execute SEO and paid search strategies across multiple international markets.
- Manage and optimise Google Ads and Microsoft Advertising campaigns to maximise return on investment.
- Oversee external PPC agencies, ensuring campaign performance meets agreed objectives and best practice standards.
- Analyse campaign performance, identify opportunities for optimisation and provide data-driven recommendations.
- Monitor key marketing KPIs and produce insightful reporting to support business decisions.
- Develop and document SEO and paid search best practices for wider marketing teams.
- Provide guidance and support to regional marketing teams, helping optimise local campaigns and websites.
- Deliver training sessions and workshops to improve digital marketing capability across the business.
Requirements
- 5+ years' experience in digital performance marketing with a strong track record of delivering measurable results.
- Strong expertise in technical SEO, on-page optimisation, keyword research, content strategy, and link building.
- Experience optimising content for AI-driven search and Generative Engine Optimisation (GEO).
- Hands-on experience managing Google Ads and Microsoft Advertising campaigns.
- Previous experience managing external PPC agencies or digital marketing partners.
- Excellent analytical skills with the ability to interpret performance data and translate insights into actionable improvements.
- Experience using tools such as Google Analytics 4, Google Search Console, Ahrefs, and website optimisation platforms.
- Fluent English communication skills, both written and verbal; fluency in Dutch, German, or French is essential.