Overview
We are looking for a Freelance Ecommerce Trading Manager with expertise in Shopify to oversee the online store operations of a growing sports nutrition brand during the critical Black Friday period and beyond. The successful candidate will collaborate closely with the Head of Growth, managing onsite trading and merchandising to enhance product discovery and conversion. This role requires recent, hands-on experience with Shopify in a direct-to-consumer (DTC) startup or scaleup environment, specifically with brands generating over £5 million in annual revenue.
Responsibilities
- Manage the preparation and execution of peak trading periods, ensuring successful promotional launches.
- Build and launch promotional pages, bundles, and discount codes while implementing pricing updates.
- Monitor sales, stock levels, and conversion rates during campaigns, making on-the-fly adjustments as needed.
- Oversee day-to-day storefront management, including product listings and homepage content.
- Enhance product discovery and optimize cross-selling opportunities within the online store.
- Coordinate and manage creative and technical adjustments with internal teams and external developers.
- Identify and rectify friction points in the customer journey to improve conversion rates and subscription processes.
- Analyze revenue, conversion metrics, and subscription performance to set priorities and inform strategy.
Requirements
- Proven ownership of a DTC Shopify storefront with a focus on trading and merchandising.
- Experience within startup or scaleup environments, preferably with brands achieving £5 million+ in annual revenue.
- Hands-on experience with Skio or Recharge for managing physical-product subscriptions.
- Direct involvement in Black Friday or similar peak trading activities, including promotional setups and live monitoring.
- Demonstrated examples of product page, merchandising, or customer journey enhancements driven by the candidate.
- Strong commercial awareness and advanced analytical skills with acute attention to detail.
- Familiarity with mobile and desktop site quality assurance processes before promotional launches.