Overview
The Senior Data Analyst will be pivotal in enhancing CRM and Loyalty capabilities for a leading travel client, focusing on a significant customer data transformation and optimisation strategy. Collaborating with Marketing, Commercial, IT, and external technology partners, this role emphasizes improving customer data quality, personalization, and analytics while leveraging advanced data analysis tools. The ideal candidate will function as a subject matter expert in CRM data, using advanced SQL and BI tools to derive actionable insights.
Responsibilities
- Support the development and enhancement of CRM and Loyalty capabilities.
- Collaborate with cross-functional teams to improve customer data quality and segmentation.
- Utilize advanced SQL to analyze and report on customer data.
- Deliver actionable insights through BI tools such as Power BI or Tableau.
- Act as a CRM data subject matter expert and provide guidance on data governance and quality.
- Support Salesforce Marketing Cloud and data flows to optimize customer engagement.
- Engage with stakeholders to ensure alignment on commercial strategies and data initiatives.
- Assist in managing data compliance with GDPR regulations.
Requirements
- Extensive experience in CRM data management and analytics.
- Proficiency in Salesforce Marketing Cloud CRM platforms.
- Advanced SQL skills for data manipulation and analysis.
- Strong understanding of data governance, data quality, and GDPR compliance.
- Experience with BI tools like Power BI or Tableau.
- Excellent stakeholder management and communication abilities.
- Familiarity with Python and Snowflake is a plus.
- Fluency in English is essential; French language skills are advantageous.