Overview
We are seeking a Senior Data Analyst with extensive CRM expertise to join a dynamic team. This role involves transforming complex customer data into actionable insights that drive engagement and business performance. The ideal candidate will collaborate with various stakeholders to deliver meaningful analytical solutions, leveraging their strong technical and analytical skills.
Responsibilities
- Analyse CRM and customer data to identify trends, patterns, and opportunities for improvement.
- Develop and maintain dashboards and reports using Tableau to communicate key business insights.
- Write and optimise SQL queries to extract, manipulate, and analyse large datasets.
- Use Python for data analysis, automation, and statistical modelling where appropriate.
- Deliver actionable insights to support customer segmentation, retention, acquisition, and engagement strategies.
- Work closely with CRM, marketing, and wider business stakeholders to understand requirements and translate them into analytical solutions.
- Monitor and report on key customer and CRM performance metrics.
- Ensure data accuracy, consistency, and quality across reporting and analytical outputs.
Requirements
- Proven experience working as a Senior Data Analyst or in a similar analytical role.
- Strong experience analysing CRM and customer data.
- Advanced SQL skills, with experience querying and manipulating complex datasets.
- Strong Tableau skills, including dashboard development and data visualisation.
- Practical experience using Python for data analysis.
- Excellent analytical and problem-solving abilities.
- Strong communication skills, with the ability to present complex findings to non-technical stakeholders.
- Experience translating business requirements into meaningful insights and recommendations.