Overview
The Market Insights Manager will serve as a strategic partner across various functions such as Sales, Marketing, and Finance to enhance commercial performance through actionable insights and operational effectiveness. The contractor will collaborate with leadership teams to analyze data and market dynamics, ensuring that recommendations align with brand strategies and business objectives. This role emphasizes evidence-based decision-making and continuous improvement within the organization.
Responsibilities
- Partner with cross-functional teams to drive commercial effectiveness and optimize resource allocation.
- Generate actionable insights through analytics on customer engagement, go-to-market execution, and channel performance.
- Diagnose performance challenges and translate complex data into clear, actionable narratives.
- Lead analytical workstreams to optimize go-to-market models based on business objectives and customer needs.
- Develop segmentation and targeting models, overseeing customer targeting processes within CRM platforms.
- Implement sales incentive programs and ensure alignment with performance tracking processes.
- Monitor results of recommendations and continuously optimize commercial processes and governance.
- Communicate findings and recommendations clearly to leadership teams, measuring adoption and impact.
Requirements
- 5-8 years of experience in pharmaceutical, commercial, consultancy, or relevant analytical roles.
- Strong expertise in go-to-market execution and customer engagement strategies.
- Proven ability to translate data and insights into actionable business recommendations.
- Experience collaborating with commercial or franchise leadership teams to address performance challenges.
- Excellent communication and stakeholder management skills.
- Proficiency with CRM platforms such as Veeva or Salesforce, and analytics tools like Power BI.
- Bachelor's degree in Business, Economics, Life Sciences, Analytics, or related field is required.