Overview
The Ecommerce Account Director will oversee the strategic planning and activation of retail media campaigns for a major client in the eCommerce sector. Working within a leading global media agency, the contractor will engage directly with clients and guide an account team to deliver data-driven advertising solutions across platforms like CitrusAd, Criteo, and Amazon. This hybrid role offers a collaborative environment while focusing on enhancing campaign performance and client relationships.
Responsibilities
- Lead retail media planning and activation across CitrusAd, Criteo and Amazon.
- Develop strategies based on client objectives, audience insights and performance data.
- Oversee Tesco retail media activity and provide strategic recommendations.
- Manage senior client, partner and internal stakeholder relationships.
- Lead media spend forecasting, campaign planning and performance optimisation.
- Run client workshops and contribute to wider strategic planning sessions.
- Ensure retail media is integrated across the wider marketing strategy.
- Identify opportunities to improve processes, delivery and client performance.
Requirements
- Strong experience planning and buying on-retailer media campaigns.
- Hands-on knowledge of CitrusAd, Criteo and Amazon advertising platforms.
- Experience forecasting media spend and measuring campaign performance.
- Strong understanding of retail media strategy and the wider eCommerce landscape.
- Confidence working with complex data and turning it into clear recommendations.
- Strong client leadership and stakeholder management skills.
- Previous agency or client-side retail media experience.
- Tesco retail media experience would be highly beneficial.