Overview
We are seeking a Senior Business Analyst to lead enterprise-wide customer data platform initiatives for a global marketing automation company. The successful candidate will collaborate with business stakeholders, product managers, and technical teams to gather and define requirements, enhance business processes, and ensure alignment with strategic objectives. This role requires a mix of analytical skills, experience in Agile practices, and stakeholder engagement.
Responsibilities
- Gather, analyse and document complex business requirements.
- Produce user stories, functional specifications and process documentation.
- Facilitate workshops and engage senior stakeholders.
- Support Product Managers with backlog refinement and roadmap planning.
- Conduct gap analysis and identify process improvement opportunities.
- Work with Agile delivery teams to ensure successful project outcomes.
- Ensure solutions align with data governance and regulatory requirements.
Requirements
- Proven experience as a Senior Business Analyst in large enterprise environments.
- Strong stakeholder management and requirements gathering skills.
- Experience writing user stories, functional specifications and process maps.
- Agile/Scrum delivery experience.
- Background in customer data platforms, CRM, data or digital transformation is highly desirable.
- BCS, CBAP or equivalent certification is advantageous.