Overview
The Content Strategist will play a key role in transforming the digital experience for a leading global asset management brand, focusing on content strategy, information architecture, governance, and content discoverability. This remote position allows for flexibility, though the contractor must be able to travel to London for meetings as needed. The contract runs from November 2 to November 20 with a total of approximately 12.5 working days.
Responsibilities
- Co-lead stakeholder interviews with the CX lead and synthesize findings into key themes.
- Conduct a comprehensive content audit of the current website, evaluating structure, quality, duplication, tone, and governance.
- Develop content strategy principles and recommendations for the content model in a headless CMS, ideally Contentful.
- Contribute content input to the information architecture and future-state user journeys.
- Participate in a full-day workshop focused on goals, KPIs, and brand alignment with the client.
Requirements
- Proven experience as a senior content strategist or strategy director, preferably within large corporate or financial services environments.
- Experience conducting content audits and stakeholder interviews.
- Ability to create content models and governance plans for headless CMS platforms, with proficiency in Contentful being ideal.
- Strong understanding of content structuring for search engine optimization and LLMs (AEO and GEO).
- Confidence in presenting to senior client stakeholders.