Overview
We are seeking an experienced Digital Performance Marketer to join a dynamic international team on a remote contract basis. In this hands-on role, the contractor will take ownership of SEO and paid search initiatives, working closely with the marketing team to enhance digital performance across various international markets. The primary focus is on optimizing campaign performance, driving inbound leads, and contributing to the organization's ambitious growth targets.
Responsibilities
- Audit, refine and execute SEO and paid search strategies across multiple international markets.
- Manage and optimise Google Ads and Microsoft Advertising campaigns to maximise return on investment.
- Oversee external PPC agencies, ensuring campaign performance meets agreed objectives and best practice standards.
- Analyse campaign performance, identify opportunities for optimisation and provide data-driven recommendations.
- Monitor key marketing KPIs and produce insightful reporting to support business decisions.
- Develop and document SEO and paid search best practices for wider marketing teams.
- Provide guidance and support to regional marketing teams, helping optimise local campaigns and websites.
- Deliver training sessions and workshops to improve digital marketing capability across the business.
Requirements
- 5+ years' experience in digital performance marketing with a strong track record of delivering measurable results.
- Strong expertise in technical SEO, on-page optimisation, keyword research, content strategy, and link building.
- Experience optimising content for AI-driven search and Generative Engine Optimisation (GEO).
- Hands-on experience managing Google Ads and Microsoft Advertising campaigns.
- Excellent analytical skills with the ability to interpret performance data and translate insights into actionable improvements.
- Experience using tools such as Google Analytics 4, Google Search Console, and Ahrefs.
- Outstanding communication skills for advising and supporting stakeholders.
- Fluent in English and proficient in either Dutch, German, or French.